FindFetcher

Sources

Every statistic cited in FindFetcher content lives here, with full source attribution and publication dates. This page is auto-generated from our internal research registry. If a number appears anywhere on findfetcher.com.au, in a blog post, or in a marketing channel, it resolves to an entry on this page.

Currently showing 64 cited statistics across 12 themes. We add new entries every time we verify a source. See the blog for where these figures appear in context.

Time and attention cost

  • STAT-001-WEARESOCIAL-41HOURS

    Australians spend 41 hours a week online across all devices. That's a full-time job.

    Figure:
    41 hours a week (~6 hours a day) across all devices
    Source:
    We Are Social / Meltwater, Digital 2026 Australia report
    Published:
    2026
    Methodology:
    Annual Digital Australia population-level survey
  • STAT-002-COMPARITECH-MOBILE-DAILY

    The average Australian spends two and a half hours a day on their phone. That's before the laptop even opens.

    Figure:
    2 hours 35 minutes a day on mobile alone
    Source:
    Comparitech, Mobile device usage research
    Published:
    2025-03
  • STAT-003-WEARESOCIAL-SOCIAL-DAILY

    Australians spend about two hours a day on social media. Some of that is for connection. A lot of it is just scrolling.

    Figure:
    ~2 hours a day on social media platforms
    Source:
    We Are Social / Meltwater, Digital Australia reports, 2024 to 2026
    Published:
    2026
  • STAT-113-FWO-38HR-48WK-STANDARD

    38 hours a week is the standard full-time maximum under Australia's National Employment Standards, with 4 weeks of paid annual leave guaranteed on top. That's 48 working weeks a year, the number behind every 'what's your time worth' calculation on this site.

    Figure:
    38 hours is the maximum standard weekly hours for a full-time employee under the National Employment Standards (NES); every NES-covered employee is guaranteed a minimum of 4 weeks of paid annual leave per year, leaving 48 working weeks/year as the standard baseline for converting an annual salary to an hourly rate
    Source:
    Fair Work Ombudsman, National Employment Standards — Maximum weekly hours (Fair Work Act 2009 (Cth) s62) and Annual leave (s87)
    Published:
    statutory, current
    Methodology:
    Statutory reference, not survey/market research — the Fair Work Act sets 38 hours/week as the standard (not average) full-time maximum, and 4 weeks/year as the standard minimum paid annual leave entitlement for a full-time NES employee. 52 − 4 = 48 working weeks/year.

Cost-of-living pressure

  • STAT-004-FUTUREPUB-91-DEALS

    91% of Australians say they're looking for deals more than ever. Not because they enjoy it. Because they have to.

    Figure:
    91% of Australians say they are looking for deals more than ever (The Festive Season & Sales 2024 research, N=1002)
    Source:
    Future Publishing Australia, The Lens, The Festive Season & Sales 2024 Consumer Confidence Report
    Published:
    2024-08
  • STAT-005-KPMG-84-PRICE

    84% of Australian shoppers say price is the single biggest factor when they choose where to buy.

    Figure:
    84% of Australian shoppers say price is the single biggest factor when choosing where to shop
    Source:
    KPMG, Australian Retail Outlook
    Published:
    2024
  • STAT-006-AUSPOST-BASKET-95

    The average Australian online basket has dropped to $95. The lowest it has been in a decade. Shoppers are buying less, but comparing more.

    Figure:
    Average basket size has dropped to $95, the lowest in a decade, down 2.1%
    Source:
    Australia Post, eCommerce Report
    Published:
    2025

Screen time and digital wellbeing

  • STAT-007-YOUGOV-67-PARENTS

    Nearly two-thirds of Australian parents (63%) feel guilty about how much time they spend on their phones. Not because someone told them to. Because they can feel it themselves.

    Figure:
    63% of Australian parents feel guilty about their device usage (figure updated 2026-04-12 from 67%; drift-verified against primary 7NEWS article)
    Source:
    YouGov for 7NEWS, 7NEWS article "Parents spend 14 years of their lives on their phones"
    Published:
    2025-09

Notification and attention fatigue

  • STAT-010-EXPLODING-58-CHECKS

    We check our phones 58 times a day. What if just one of those was the notification that actually mattered?

    Figure:
    Australians check their phones 58 times a day on average, with around 30 of those during work hours
    Source:
    Exploding Topics
    Published:
    2025
  • STAT-011-ACMA-95-MOBILE

    95% of Australian adults use their phone to get online, and 92% do it multiple times a day. This is where the searching happens.

    Figure:
    95% of Australian adults access the internet via mobile, 92% multiple times a day
    Source:
    Australian Communications and Media Authority (ACMA), Communications and Media in Australia
    Published:
    2024

Retail and pricing behaviour

  • STAT-012-AUSPOST-16-RETAILERS

    Australians now shop across 16 different online retailers every year, up from 9 seven years ago. Get those tabs down to one fetch.

    Figure:
    The average Australian shops across 16 different online retailers per year, up from 9 in 2018
    Source:
    Australia Post, eCommerce Report
    Published:
    2025
    Methodology:
    Annual Australia Post eCommerce Report, population-level
  • STAT-013-AUSPOST-98M-HOUSEHOLDS

    9.8 million Australian households shopped online in 2024. A record $69 billion spent. Which is a lot of tabs to keep open.

    Figure:
    9.8 million Australian households (82%) shopped online in 2024, spending a record $69 billion
    Source:
    Australia Post, eCommerce Report
    Published:
    2025
  • STAT-014-STATISTA-83-MONTHLY

    83% of Australian online shoppers buy something online every month. 30% buy something every week.

    Figure:
    83% of Australian online shoppers buy online at least once a month; 30% buy weekly
    Source:
    Statista
    Published:
    2024
  • STAT-015-LOCALDIGITAL-EVENING-PEAK

    Between 7 and 10pm, Australians make 35% of all their daily online purchases. That's the couch window.

    Figure:
    Peak online shopping hours are 7 to 10pm, accounting for 35% of daily transactions
    Source:
    Local Digital, Australian Online Shopping Statistics and Habits in 2025
    Published:
    2025
  • STAT-016-LOCALDIGITAL-WEEKEND-SALES

    40% of Australia's weekly online spending happens on the weekend. The time we want back is the time we're spending scrolling.

    Figure:
    Weekends account for 40% of weekly online sales
    Source:
    Local Digital, Australian Online Shopping Statistics and Habits in 2025
    Published:
    2025

Category-specific stats

Cart abandonment and decision fatigue

Competitor and market intelligence

Misleading pricing and fake sale enforcement

  • STAT-032-ACCC-EMMA-SLEEP-15M

    The Federal Court ordered Emma Sleep to pay $15 million in penalties for advertising fake strikethrough prices and countdown timers that reset, finding the conduct deliberate and not inadvertent.

    Figure:
    The Federal Court ordered Emma Sleep Pty Ltd and Emma Sleep Southeast Asia Inc to pay a combined $15 million in penalties ($7.5 million each) for false and misleading representations about sale prices on mattresses, bed frames, pillows, and accessories sold to Australian consumers between 15 June 2020 and 27 March 2023. The Court found the conduct arose from a deliberate marketing strategy and that senior management turned a blind eye to whether it contravened Australian Consumer Law.
    Source:
    Australian Competition and Consumer Commission (ACCC) / Federal Court of Australia, ACCC Media Release — "Mattress supplier Emma Sleep admits misleading statements about sale prices"
    Published:
    2026-04-24
    Methodology:
    Federal Court penalty ruling; ACCC proceedings instituted December 2023; Emma Sleep Pty Ltd admitted conduct June 2025; penalty order April 2026. Secondary coverage verified via changeflow.com/govping.
  • STAT-033-ACCC-EMMA-SLEEP-58-OF-74

    Of the 74 products Emma Sleep advertised with strikethrough prices, 58 had never been for sale at the higher price, and 16 had been sold at that price only rarely.

    Figure:
    Of the 74 products Emma Sleep advertised with strikethrough prices and percentage discounts, 58 had never previously been for sale at the higher strikethrough price (or without the claimed discount), and the remaining 16 had almost never been for sale at those prices.
    Source:
    Australian Competition and Consumer Commission (ACCC) / Federal Court of Australia, ACCC Media Release and Federal Court concise statement — ACCC v Emma Sleep
    Published:
    2026-04-24
    Methodology:
    Federal Court findings based on ACCC proceedings and Emma Sleep's admissions. Figures drawn from analysis of Emma Sleep's own product pricing records for the period June 2020 to March 2023.

AI shopping adoption and 2026 spending conditions

  • STAT-039-DELOITTE-79-DELEGATE-AGENT

    79% of Australians say they would delegate purchasing to an AI agent if it meant saving money.

    Figure:
    79% of Australians would delegate purchasing to an AI agent if it meant saving money. This is the strongest single signal yet that Australian shoppers are ready to adopt AI-driven shopping automation when the trade-off is money saved rather than time saved.
    Source:
    Deloitte Digital Australia, "The Agentic Customer" — Deloitte Digital Australia research
    Published:
    2026-04-19
    Methodology:
    Deloitte Digital Australia consumer research published April 2026. Primary research surveying Australian consumers on AI agent adoption, trust, and willingness-to-delegate scenarios across shopping, comparison, and transaction tasks.
  • STAT-040-DELOITTE-40-USED-AGENT

    40% of Australians have already used an AI agent — adoption is current behaviour, not a forecast.

    Figure:
    40% of Australians have already used an AI agent. AI agent adoption in Australia is no longer a forecast — it is current behaviour for two in five consumers.
    Source:
    Deloitte Digital Australia, "The Agentic Customer" — Deloitte Digital Australia research
    Published:
    2026-04-19
    Methodology:
    Same Deloitte Digital Australia Agentic Customer research as STAT-039. Adoption figure is current-state (have already used), distinct from STAT-039's delegation-willingness figure.
  • STAT-042-PAYPAL-79-SLEEPY-SHOPPING

    79% of Australians have made online purchases between 9pm and 5am, and 18% regret purchases made late at night.

    Figure:
    79% of Australians have made online purchases between 9pm and 5am. Late-night shopping is now mainstream rather than fringe, and PayPal's primary research identifies the regret pattern that comes with it: 18% regret purchases made late at night, 25% say they are more likely to buy impulsively after dark, 22% have spent more than planned when shopping after dark, 23% shop after-hours at least once a month, 16% have received parcels they forgot ordering.
    Source:
    PayPal Australia, "Bedtime Browsing Report" — PayPal Australia primary consumer research, distributed via MediaNet
    Published:
    2026-02-19
    Methodology:
    PayPal Australia primary consumer research surveying Australians on after-hours shopping behaviour and the emotional pattern that surrounds it. Distributed February 2026 via MediaNet; picked up by 7NEWS, AuswideBank, and other AU outlets through May 2026. Australia Post 2025 data corroborates the trend: 8.3% of all AU purchases occur between 10pm and 6am, with midnight-6am purchases up 16.1% year-over-year.
  • STAT-045-AUSPOST-73-HOLD-FOR-SALES

    73% of Australian shoppers now hold out for sales before they buy.

    Figure:
    73% of Australian shoppers hold out for sales before they buy (Australia Post phrases it as "only buy during sales events").
    Source:
    Australia Post, Australia Post eCommerce Report 2026 (11th edition; reports on 2025 online-shopping behaviour)
    Published:
    2026
    Methodology:
    Australia Post's annual population-level eCommerce Report. The 73% figure is surfaced in Australia Post's own "5 stats from our 2026 eCommerce Report" communication summarising the report (PDF: https://auspost.com.au/content/dam/ecommerce-report/australia-post-ecommerce-report-2026.pdf).
  • STAT-047-PAYPAL-83-PRICE-CONSCIOUS

    83% of Australians say they are more price conscious than they were a year ago.

    Figure:
    83% of Australians are more price conscious than they were a year ago. In the same survey, 78% are turning to sales events to stretch their budget and 71% plan to shop the EOFY sales (the same rate as 2025).
    Source:
    PayPal Australia, PayPal 2026 EOFY Shopping Report (research conducted by YouGov Plc), distributed via MediaNet
    Published:
    2026-06 (survey fieldwork 14-19 May 2026)
    Methodology:
    Online survey by YouGov Plc, fieldwork 14-19 May 2026, n=1,045 Australian adults aged 18-75, weighted to be representative of all Australian adults 18-75.
  • STAT-048-PAYPAL-46-AI-DISCOUNTS

    46% of Australians have used AI to hunt for discounts and the lowest prices.

    Figure:
    46% of Australians have used AI to hunt for discounts and the lowest prices. The same survey found 54% have used AI tools for product inspiration, up from 48% in 2025.
    Source:
    PayPal Australia, PayPal 2026 EOFY Shopping Report (research conducted by YouGov Plc), distributed via MediaNet
    Published:
    2026-06 (survey fieldwork 14-19 May 2026)
    Methodology:
    Online survey by YouGov Plc, fieldwork 14-19 May 2026, n=1,045 Australian adults aged 18-75, weighted to be representative of all Australian adults 18-75. Same survey as STAT-047.
  • STAT-049-IAB-71-COST-CHANGES

    71% of Australian online shoppers have changed their retail choices and spending because of rising costs.

    Figure:
    71% of Australian online shoppers have changed their retail choices and spending because of rising costs.
    Source:
    IAB Australia & Pureprofile, IAB Australia Commerce & Discovery Report 2026
    Published:
    2026-07-05
    Methodology:
    n=1,079 Australians aged 18-70 who shopped online in the last 12 months, conducted by Pureprofile on behalf of IAB Australia, published July 5, 2026.
  • STAT-050-IAB-60-AI-SHOPPING

    60% of Australian online shoppers use AI-powered tools or features at least sometimes when shopping — rising to 75% among those aged 18-39.

    Figure:
    60% of Australian online shoppers use AI-powered tools or features at least sometimes when shopping. Among shoppers aged 18-39, this rises to 75%.
    Source:
    IAB Australia & Pureprofile, IAB Australia Commerce & Discovery Report 2026
    Published:
    2026-07-05
    Methodology:
    n=1,079 Australians aged 18-70 who shopped online in the last 12 months, conducted by Pureprofile on behalf of IAB Australia, published July 5, 2026.
  • STAT-051-IAB-80-AI-CONCERN

    80% of Australian online shoppers have some concern about using AI to find and research products — including worries about accuracy, privacy, and trust.

    Figure:
    80% of Australian online shoppers have some concern about using AI to find and research products. Key concerns include accuracy of information, privacy of personal data, and trust in AI recommendations.
    Source:
    IAB Australia & Pureprofile, IAB Australia Commerce & Discovery Report 2026
    Published:
    2026-07-05
    Methodology:
    n=1,079 Australians aged 18-70 who shopped online in the last 12 months, conducted by Pureprofile on behalf of IAB Australia, published July 5, 2026.

Tax refunds and windfall spending

  • STAT-052-FINDER-1519-REFUND

    Australians expected an average tax refund of $1,519 for the 2025 tax season, according to a Finder survey of 1,015 people (May 2025).

    Figure:
    Australians expected an average tax refund of $1,519 for the 2025 tax season.
    Source:
    Finder (finder.com.au), Finder, "Taxing times 2025"
    Published:
    2025-06-05
    Methodology:
    Finder Consumer Sentiment Tracker (nationally representative monthly survey run by Qualtrics); this release based on n=1,015 Australians, May 2025.
  • STAT-053-ING-43-INDULGENT

    More than two in five Australians (43%) admit they've splurged a tax refund on something indulgent — a new phone, furniture, fine dining or concert tickets — in the past, according to ING research (YouGov, June 2025).

    Figure:
    More than two in five Australians (43%) admit they have spent a tax refund on something indulgent (e.g. new phone, furniture, fine dining, concert tickets) in the past.
    Source:
    ING Australia, ING newsroom, "Millions of Aussies have already spent $1.8 billion in tax refunds they don't yet have"
    Published:
    2025-07-10
    Methodology:
    Commissioned by ING, conducted online by YouGov, 5-9 June 2025, n=1,040 Australians aged 18+.
  • STAT-054-ING-25-PRESPENT

    One in four Australians expecting a tax refund (25%) admit they've already spent at least some of it before it's landed, per ING research (YouGov, June 2025).

    Figure:
    One in four Australians expecting a tax refund (25%) admit they have already spent at least some of it before it has landed.
    Source:
    ING Australia, ING newsroom, "Millions of Aussies have already spent $1.8 billion in tax refunds they don't yet have"
    Published:
    2025-07-10
    Methodology:
    Commissioned by ING, conducted online by YouGov, 5-9 June 2025, n=1,040 Australians aged 18+.

Online shopping browsing time

Accuracy and Corrections

All statistics on this page are sourced from the third parties listed, with publication dates and methodology where available. Figures are accurate as at the cited date and may change. Competitor data (including Trustpilot scores, market share estimates, member counts, and retailer counts) reflects publicly reported figures at the time of citation and is provided for comparison purposes only. FindFetcher is not responsible for changes to third-party data after publication.

Sources last reviewed: 19 October 2026. We verify every citation when a new piece of content references it, and refresh the full registry at least quarterly.

Spot an error, a broken link, or an outdated figure? Email joey@findfetcher.com.au. Every correction improves the registry and is reflected on this page at the next deploy.

Cited set: 64 stats.