EOFY 2026: The Australian Buyer's Guide
EOFY 2026 falls on June 30. When deals start, what to buy, how to spot inflated prices, and how to track deals automatically without losing your weekend.
EOFY 2026: The Australian Buyer's Guide
Australia's End of Financial Year sales officially run from June 1 to June 30, 2026, with the financial year closing on June 30. This is one of the largest retail events on the Australian calendar, with major retailers discounting electronics, appliances, clothing, and more to clear inventory before the books close. The smartest time to prepare is now, before the rush starts.
91% of Australians say they are looking for deals more than ever.[004] EOFY is the moment when genuinely competitive deals arrive across categories. But the window is compressed, the competition for popular products is high, and not every "sale" is as good as it appears.
"Every year EOFY becomes a part-time job for anyone paying attention. Comparing pages, checking prices, setting alarms. I spent two EOFYs watching the TV I wanted drop and rise and drop again before I finally bought it. Building FindFetcher was, in part, a solution to my own EOFY problem. I wanted the good deal without the watching."
- Joey Krosch, Founder of FindFetcher
Why Retailers Discount So Heavily at EOFY
The short answer: their financial year ends on June 30 too.
Retailers want to clear inventory, improve their balance sheets, and head into the new financial year with fresh stock. That stock-clearing pressure is genuine, and it is why EOFY deals tend to be more reliable than promotions invented without the same structural incentive. When a retailer needs to move last-generation TVs before July 1, the discounts have real backing.
84% of Australian shoppers say price is the single biggest factor when choosing where to buy.[005] Retailers know this, and EOFY is when they compete hardest for attention. The result is a compressed period of genuine price competition that rewards anyone who knows what they want before the sales begin.
There is also a tax angle. Any item purchased for work-related purposes before June 30 can be claimed as a deduction in the current financial year. That drives demand from small business owners and sole traders into the sales, pushing retailers to discount more aggressively to capture this audience.
The Best Categories to Shop at EOFY 2026
Not everything gets discounted equally. These categories consistently deliver the deepest EOFY reductions in Australia.
Electronics: TVs, Laptops, and Headphones
TVs are the standout EOFY purchase. New model ranges from LG, Samsung, TCL, and Hisense typically arrive in Australia in the first quarter of the year. By June, the previous year's models are sitting in warehouses waiting to be cleared. That transition pressure produces genuine price drops, often 20 to 40% off mid-tier and premium models. TechRadar and CHOICE both confirm TVs as a reliably strong EOFY category year on year.
Laptops follow a similar pattern, particularly business-grade models from Lenovo, Dell, and HP. JB Hi-Fi, Harvey Norman, and The Good Guys all run strong EOFY promotions on laptops, often bundling accessories. Wireless headphones and earbuds from Bose, Sony, and Apple also regularly see meaningful EOFY reductions.
Home Appliances
Major Australian retailers averaged 20 to 50% discounts on selected items during EOFY 2025, though not across all stock.[031] The appliance category is where this shows most clearly. Dyson and Shark vacuum cleaners, Breville and De'Longhi coffee machines, and large white goods from Westinghouse, Fisher and Paykel, and Samsung all tend to see price drops in June.
Appliances Online runs one of Australia's largest EOFY appliance events with free delivery across 95% of the country. The Good Guys runs EOFY promotions with bundle deals and extended warranty offers. Kogan typically discounts heavily on its own-brand appliances as well as third-party stock.
Clothing and Footwear
Myer has confirmed June 1 as the official start of its 2026 EOFY Sale. Department stores including Myer, David Jones, and ASOS typically offer 30 to 50% off mid-range to premium clothing lines during June, focused on seasonal clearance as winter stock moves through.
Cars, Tickets, and Experiences
Car dealerships use EOFY to offer drive-away deals and accessory packages, making it a reasonable time to be monitoring the used and new car market if you are already in the buying window. Some restaurants and hospitality venues run EOFY dining packages, and a handful of event organisers discount tickets for events scheduled later in the year.
FindFetcher monitors all four categories. If you are tracking a specific car model, a restaurant experience, or an event ticket alongside your tech shopping list, one platform handles everything.
When Do EOFY 2026 Deals Actually Start?
The official window is June 1 to June 30. In practice, it is more nuanced.
Late May: Some brands start discounting four to six weeks before June 30 to capture shoppers before the rush. In 2025, Lenovo ran EOFY discounts from early May. This is uncommon across the broader market but worth watching for specific brands you are tracking.
June 1 to 14: The main event. Most major retailers open their official EOFY sales on June 1. This fortnight is when stock is fullest and selection is widest. Myer confirmed June 1 as their 2026 start date. The Good Guys, Kogan, and Appliances Online typically align with a similar launch window.
June 15 to 29: Late window. Deals may deepen as June 30 approaches and retailers push to clear remaining stock. Some popular items will be sold out or only lightly discounted by this point. A useful window for products that did not see strong early discounts.
July 1 and beyond: In 2024, Koala, Kogan, and Appliances Online all extended their sales by up to five days past June 30. Useful for non-urgent purchases, but expect thin stock on popular SKUs.
The practical implication: setting up monitoring now means you will be alerted if a brand discounts early in May, not just when the official June 1 sale starts. Eight to ten weeks of lead time changes what you can catch.
Real Deals Versus Inflated Prices: How to Tell the Difference
Not every EOFY "sale" is genuine. Some retailers inflate a reference price in the weeks before June to make the discount appear larger than it actually is. The Australian Consumer Law prohibits misleading pricing practices, and the ACCC has taken action against retailers for exactly this, but it still occurs.
Three practical ways to protect yourself:
Check price history before June. Tools like BuyWisely track historical Australian retail prices across 20,000+ stores. A TV listed at $899 "down from $1,299" is meaningless if it was $899 for the previous four months. Price history shows you what a product actually costs under normal conditions.
Set a target, not a deadline. Rather than buying because a sale banner has appeared, decide what you are willing to pay before the event starts. If a laptop is worth $1,200 to you, set that as your target. Whether it drops during EOFY, in July, or during Black Friday is a detail the monitoring handles. Australians now shop across 16 different online retailers every year[012], which means your target price could appear at any of them.
Benchmark across the year. CHOICE has noted that comparable discounts to EOFY appear at other sale periods, including Black Friday and Boxing Day. EOFY is a genuinely strong sale window, but it is not the only one. Knowing this means you can set a target confidently rather than feeling pressure to buy before June 30.
How to Track EOFY Deals Without Losing Your Weekend
The problem with EOFY is the same problem with every sale period: it creates urgency, which creates anxiety, which creates hours of tab-switching and checking that eat into your time.
There are two ways to approach EOFY.
The reactive approach: Open tabs. Check daily. Jump at anything that looks good. This is how most people shop EOFY, and it is why it tends to feel exhausting.
The proactive approach: Decide what you want and what you are willing to pay. Set up monitoring so you are notified when the price is right. Get on with your life until the alert arrives.
FindFetcher is built for the second approach. You describe what you want in plain language: "Sony 65-inch OLED under $2,500", "Dyson V15 Detect under $650", "De'Longhi coffee machine under $400". FindFetcher interprets the request and monitors across Australian retailers until it finds a match. When something hits your target, you get an email.
You do not need to check anything. You do not need to keep tabs open. The sale happens around you and you get the notification that matters.
Start tracking your EOFY list for free
The Free plan covers one active fetch with daily checks, which is a good starting point for one priority item. The Plus plan at $9 per month gives you five fetches, which is enough to cover a comfortable EOFY wishlist. For hourly monitoring during the peak June window, the Pro plan at $24 per month adds hourly cadence across nine standard fetches plus one premium fetch.
EOFY is ten weeks away. Setting your fetches now means ten weeks of price monitoring before the sales begin. If a retailer discounts early in May, you will know. If the price hits your target at 11pm on June 28, you will know.
More Resources for Smart EOFY Shopping
For tracking price history across Australian retailers before the sales start, the best price tracker apps for Australia guide covers all the main tools with honest comparisons. For retail monitoring specifically, the FindFetcher retail alerts page shows how automated monitoring works across JB Hi-Fi, Harvey Norman, Kogan, and other major Australian stores.
Frequently Asked Questions
When do EOFY sales start in Australia in 2026?
EOFY 2026 officially falls on June 30, but most major retailers launch their sales from June 1. Some brands start earlier: in 2025, Lenovo began discounting from early May. The best deals across electronics and appliances typically land in the first two weeks of June. Setting your price alerts now means you catch the drop as soon as it happens, not a week after.
What are the best categories to shop during EOFY in Australia?
Electronics are the standout EOFY category. TVs receive strong discounts in June as new model ranges have already landed by then. Laptops, headphones, and home appliances (vacuum cleaners, coffee machines, washing machines) also see meaningful reductions. Clothing from mid-range department stores typically offers 30 to 50% off. Car dealerships sometimes run EOFY drive-away deals, and some hospitality venues offer dining packages.
Are EOFY discounts genuine or are prices inflated beforehand?
Some are genuine, some are not. CHOICE research found major retailers averaged 20 to 50% off selected items in 2025, but not across all stock. To verify a deal is real, check price history before June using a tool like BuyWisely. FindFetcher lets you set a target price so you only receive an alert when a product genuinely reaches the price you decided is fair, not just because a sale banner has appeared.
Do EOFY sales continue after June 30 in Australia?
Sometimes. In 2024, several Australian retailers including Koala, Kogan, and Appliances Online extended their EOFY sales into early July by up to five days. It varies by retailer and year. Waiting for a potential extension is reasonable for non-urgent purchases, but stock on popular items typically thins out in the final days of June.
Can I claim EOFY purchases as a tax deduction in Australia?
You can claim work-related items purchased before June 30. Laptops, monitors, webcams, phones, and office furniture used for income-producing purposes are common deductions. Keep your receipt or email confirmation. If an item is used for both work and personal purposes, you can only claim the work-use proportion. Always confirm your specific situation with a registered tax professional or the ATO website.
EOFY is one of the few sale periods in Australia where the retailer pressure to discount is structural and real. The key to shopping it well is knowing what you want before it starts, setting a target price, and letting the monitoring do the work.
Track your EOFY wishlist with FindFetcher - free to start
Last updated: April 2026. Feature availability and pricing for all third-party tools mentioned may change. Verify current details on each retailer's official website before purchasing.