When Do TVs Go On Sale in Australia? (2026 Timing Guide)

Timing a TV purchase in Australia is not complicated, but most people get it slightly wrong. They wait for EOFY because EOFY is Australia's biggest sale event. The problem is that EOFY is the biggest sale event for appliances, furniture, and work gear. For televisions specifically, a different window is consistently deeper.

"Every time I decided to buy a new TV, someone told me to wait for the next sale. Wait for EOFY. Wait for Black Friday. Wait for Boxing Day. I spent more than a year being told to wait, and by the time I actually bought one, I had no idea which window had given me the best deal. The answer turned out to be Black Friday for TVs, EOFY for almost everything else. Once I knew that, I stopped overthinking the timing and set an alert to catch the moment the price actually matched what I was willing to pay."

- Joey Krosch, Founder of FindFetcher

The 5 TV sale windows in Australia at a glance

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Black Friday (November 27, 2026): The best time to buy a TV in Australia

Black Friday falls on November 27 in 2026. It is the deepest annual window for consumer electronics in Australia, and televisions are the category that benefits most.

The Good Guys, JB Hi-Fi, Harvey Norman, and Amazon Australia all run major TV sales in the week leading up to Black Friday, with deals typically extending through Cyber Monday on November 30. Premium OLED, QLED, and Mini LED screens from Samsung, LG, Sony, and Hisense regularly see their lowest prices of the year during this period.

Two things explain why Black Friday beats EOFY for TVs. First, the global TV release calendar centres on January (CES announcements) and March to April (Australian stock arrivals). By November, both current-year and previous-year models have been in market long enough for retailers to push aggressive clearance pricing. Second, the November event has no tax-deduction angle driving it, so retailers compete purely on price to attract shoppers. That competition tends to be steeper for consumer electronics categories like TVs than for the appliance and work-gear mix that dominates EOFY.

If you have a specific television in mind, set your target price now and run a FindFetcher alert on it. The alert will catch any early Black Friday drops in October or November before the official sale window opens.

EOFY (late May to June 30): Strong overall, but not the peak for TVs

91% of Australians say they are looking for deals more than ever[004], and EOFY is the sale event they point to first. It is also where Australian retailers do their heaviest advertising.

EOFY genuinely delivers. Major Australian retailers averaged 20 to 50% discounts on selected items during EOFY 2025, though not across all stock.[031] TVs are included in those promotions, and you can find real savings, particularly on larger-format screens and floor stock being cleared before the July model refresh.

The key nuance is that EOFY is most competitive for appliances (fridges, washing machines, dishwashers), computers with a tax-deduction angle, and furniture. For these categories, EOFY typically beats Black Friday. For TVs specifically, the situation tends to reverse. The ShopBack 2026 EOFY guide and The Good Guys' own sale calendar both identify Black Friday as the stronger TV window, with EOFY ranked just below it.

For a best guide to all Australian sale timing, EOFY is still worth watching if you need a TV before the year ends. If you can wait until November, you will almost always find a better price.

See also: EOFY Sales Guide Australia 2026.

Boxing Day (December 26): Last year's models at their lowest

Boxing Day is Australia's traditional post-Christmas clearance window. For TVs, it is the last moment retailers can clear current-year stock before the annual January wave of new model arrivals.

The selection on Boxing Day skews toward larger screens and premium models that have not shifted during Black Friday. If you missed November and are not in a rush, the last week of December and early January can produce solid pricing on OLED and QLED screens.

One caveat: new models from Samsung and LG typically begin appearing in Australian stores from late January onward. If you buy a 2026-model TV in the Boxing Day window and a 2027 version launches a month later, you have a current product but you have not waited for a successor announcement. That may or may not matter to you depending on how long you hold onto electronics.

New model season (March to May): Buy last year's TV for less

Most major TV brands announce their new ranges at CES in January. Australian stock typically arrives in stores from March onward, which triggers a reliable pattern: retailers reduce prices on outgoing models to make room on the floor.

For shoppers who are comfortable with last year's specifications, this can be one of the best-value periods of the year. The 2025 range from Samsung and LG, for example, is well-reviewed hardware at hardware that has already been proven in market. It is technically older, but the underlying panel quality, resolution, and smart TV platform are unchanged.

Check price comparison tools from April onward. When you see the previous-year model start dropping, that is the signal. Set a target price and a FindFetcher alert to catch it automatically.

July: The underrated window after June 30

The EOFY sales close on June 30, but not everything carries full price on July 1.

Retailers with leftover EOFY stock often extend promotions for the first week of July, particularly on high-value items that did not clear before month end. In July 2026, Amazon Prime Day ran from July 7 to 13, which prompted competing sales from JB Hi-Fi and The Good Guys on electronics. The combination of post-EOFY clearance pricing and Prime Day competition created a brief secondary window.

If you missed EOFY but are not willing to wait for Black Friday, check the first two weeks of July. Selection is narrower than June, but pricing can still be strong on 55 and 65-inch mid-range screens. Amazon Prime Day 2026 post covers the July window in more detail.

What to watch out for: Fake TV sale prices

Not every TV "sale" is a genuine discount. 84% of Australian shoppers say price is the single biggest factor when choosing where to buy[005], which means retailers know that showing a discount moves units, regardless of whether the discount reflects a real price reduction.

The three patterns to watch for:

Inflated reference prices. A TV listed at $1,499 with a strikethrough $2,199 may have never actually sold at $2,199. Check price history trackers like PriceRoo or StaticICE to see what the product sold for before the sale was announced.

Model-code variants. Some TV manufacturers release slight model-code variations (for example, changing a letter in the product code) in the lead-up to Black Friday. These variants allow retailers to set new reference prices without being constrained by the history on the original code. The hardware is sometimes identical or nearly identical.

Short-term price spikes before a sale. A retailer might quietly raise the price of a television for two to three weeks before a sale event, then announce a percentage discount off that elevated figure. The sale price ends up matching or exceeding what you would have paid at any point in the preceding months.

The solution is simple: know what the TV you want costs on a normal week. Check it now. If you see it is $1,099 in July, you now have a benchmark. When Black Friday arrives and the same screen is listed at $999 with a $1,499 strikethrough, you know whether that is genuinely better than what you saw in July. For a deeper look at how to spot misleading sale prices, read how to check if a sale is real in Australia.

Set a price alert and stop checking manually

The advice in this guide only works if you are paying attention when the right price appears. Most people are not.

A TV you want in November might dip to your target price for 48 hours during an early Black Friday promotion in late October, then return to full price before you notice. If you are checking manually, you miss it. If you have an alert running, you get an email the moment it drops.

Set up a FindFetcher alert for the specific TV you want. Describe the model, set your target price in Australian dollars, and select Australian retailers. FindFetcher monitors continuously and emails you when a price match appears, across JB Hi-Fi, Harvey Norman, The Good Guys, Kogan, Amazon Australia, and more. You do not need to check daily. You do not need to remember which retailers are running sales this week. The alert does the watching.

You can also use FindFetcher for how to track prices across stores automatically if you are comparing multiple screen sizes or want to watch several models at once.

Create a free TV price alert now

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