Amazon Prime Now $99 in Australia: Worth Keeping?

Amazon Prime in Australia now costs $99 a year or $12.99 a month. If you are already a member, you will pay the new price from your first renewal on or after 25 November 2026, which lands right in the middle of the Black Friday rush.

So the question is simple: is Prime still worth keeping? This guide gives you a five-minute way to answer it, without opening ten tabs.

"I used to keep subscriptions out of laziness. Prime was one of them. The fix was dull and it worked: I looked at what I actually ordered in the last 12 months and asked what I would have paid without it. Most of the time the answer decided itself."

- Joey Krosch, Founder of FindFetcher

How Much Is Amazon Prime in Australia From 25 November 2026?

Prime rose from $79 to $99 a year (up 25%) and from $9.99 to $12.99 a month (up 30%). New members pay the new price from 21 October 2026. Existing members pay it from their first renewal on or after 25 November 2026.[130]

Amazon said only the price changes. Free delivery, Prime Video (with ads), Prime Music, Prime Reading and member sale access stay the same.

Plan	Old price	New price	Cost over 12 months
Annual	$79	$99	$99
Monthly	$9.99	$12.99	$155.88

If you are staying, annual is the cheaper way to pay. Monthly costs about $57 more over a year.

Is Amazon Prime Still Worth It at $99?

Here is the five-minute break-even check. You need your Amazon order history.

Open your orders for the last 12 months.
Count the orders that were under $59. Without Prime, Amazon Australia charges delivery on eligible orders below that amount, and gives free delivery at $59 or more.
Note which of those orders you would have bundled into one bigger order if you had to.
Ask whether you would have bought those items at all if delivery cost extra.
Add up what else you really use: Prime Video, Prime Music, early sale access.

Then use this simple table:

What you found	What it suggests
Most orders are over $59 and you rarely rush anything	Prime adds little. Cancelling is likely fine.
Many small orders you needed fast	Prime probably pays for itself. Keep it, and switch to annual.
You mainly use Prime Video	Compare it with what you pay for other streaming services.
You forgot you had Prime	Cancel before the renewal date.

Look up the current delivery fee on Amazon's own delivery page before you put a dollar figure on it. It can change, so we have left it out here.

What Do You Lose If You Cancel Prime?

You lose free delivery on orders under $59, expedited delivery with no minimum spend, and early access to member sale events. Prime Video, Music and Reading go too. Amazon did not announce any new benefits with this price rise.

You do not lose access to Amazon itself. You can keep shopping, and orders of $59 or more on eligible items still get free delivery.

Can You Still Get a Good Price on Amazon Without Prime?

Yes. Prime changes how fast and how cheaply your parcel arrives. It does not set the item price. The same product often costs less at JB Hi-Fi, Kogan or Big W, which is why watching one store is not enough. Our Amazon Australia price tracker guide covers the options.

The biggest savings usually come from timing:

Black Friday and Cyber Monday (27 to 30 November 2026): our Black Friday price drops guide shows what to watch.
Prime Day: read whether Prime Day deals are worth it before you let an event decide for you.
Any day: a price alert beats waiting for a date. See how price drop alerts work.

Before you buy during a sale, check the "was" price is real. Our guide on how to check if a sale is real in Australia takes a couple of minutes. For the bigger picture, see smart shopping in Australia and our retail category page.

Keep or Cancel: A Quick Decision

Keep and switch to annual if the break-even check shows many small, urgent orders.
Cancel if most orders are over $59 and you can wait for delivery.
Decide before 25 November. Put your renewal date in your calendar now. A reminder takes ten seconds, and it stops the charge landing by surprise.

Feature availability and pricing may change. Verify on the official Amazon Australia website.

By Joey Krosch, Founder of FindFetcher.

Hero image: Photo by Kampus Production on Pexels.

Frequently Asked Questions

When will I be charged the new Amazon Prime price?

If you are an existing member, you pay the new price from your first renewal on or after 25 November 2026. Until then you stay on your current price. New members have paid the new price since 21 October 2026. Check your renewal date under Account, then Prime membership.

Can I switch from monthly to annual Prime to save money?

Often, yes. At the new prices, twelve months on the monthly plan costs $155.88, while annual costs $99. If you know you will keep Prime for the year, annual is the cheaper way to pay. Look for the plan options in your Prime membership settings.

Is Prime Video ad-free with Prime?

Not by default. Prime Video includes ads in the standard plan, and ad-free viewing is an extra monthly cost. Amazon says the other Prime benefits stay the same with the price rise.

Can I get free delivery on Amazon Australia without Prime?

Yes, on eligible orders. Amazon Australia offers free delivery on eligible items when your order totals $59 or more. Prime members get free expedited delivery on eligible items with no minimum spend.

How do I cancel Amazon Prime?

Open your Amazon account, go to Prime membership, and choose the option to end your membership. You can usually keep your benefits until the end of the period you have paid for. Do it before your renewal date so you are not charged again.